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Designer Jeans - David Bitton and other brands - a UK buyer's guide.


Designer Jeans

Designer jeans are the fashion industry's success story of the 2000's, with jeans from some of the top brands such as David Bitton, Rock and Republic (Victoria Beckham's brand), Evisu, Earl Jeans and 7 for all Mankind selling for in excess of £150 / pair, and sometimes as much as £300 per pair.

7 for all Mankind

7 for all Mankind are a brand of premium denim jeans from Los Angeles. Nicknamed "Sevens" by their fans and fashionistas, they are made from superior quality materials and have a feeling of luxury about them.

David Bitton - SkyDavid Bitton

David Bitton jeans are reputed to "lift your butt" and "streamline your thighs" and have taken the UK by storm of late. David Bitton is the UK / European branded version of Buffalo Jeans, a successful Canadian jeans manufacturer which supplies prestigious stores in the US including Macy's and Bloomingdales. One of the key reasons for the success of David Bitton jeans is the patronage by celebrities including Brad Pitt and Christina Aguilera.

The making of David Bitton jeans is quite an ardous process. They are woven using thread from Japan and it takes six hours to hand finish them. The premium jeans from David Bittion are individually numbered and come complete with a certificate of authenticity. Jeans bought directly from David Bitton online cost between about £100 and £170 a pair.

Where can I get cheaper designer jeans?

Gas Station Jeans, a UK based company, sell a variety of designer jeans brands online, including Seven for all mankind, Levi's, Diesel, G-Star Raw, Franklin Marshall, LaCoste, Miss Sixty, Ichi, Tommy Hilfiger, Gio-Gio, Chilli Pepper, Replay, James Jeans, Judson Jeans, Firetrap and Numph.

Dress for Less are an online designer outlet based in Germany selling designer clothing at up to 70% off the RRP. You can check out the men's and ladies' collections online. Brands sold include Mishumo, Ben Sherman, Rusty Neal, Pepe, Luis Trenker, Tommy Hilfiger, Blutsgeschwister, VSCT and Von Dutch. Note that prices are in Euros - an approximate way to convert to pounds is to take two thirds of the Euro amount. If you want an accurate conversion, visit UK delivery is free on orders over £50, otherwise it costs £3. If you needed to return an item, it would be to a UK address in Bedford. £10 discount for all new customers until November 2nd, 2008.

You could also check out Designer Denim, who stock Miss Sixty, Replay, G-Star, Super Dry and more.

Jeans direct sell a range of jeans by Levi's, Ben Sherman and Diesel, with prices starting at £29. You can check out their online sale.

You can also have a look online at the range of designer and non-designer men's jeans and women's jeans on eBay. However, please be aware that whilst there are many genuine items on eBay, expensive designer items are frequently faked in the Far East and imported into Europe by unscrupulous sellers. I bought a pair of Earl Jeans from eBay once - they cost me about £20 and they were brand new. To be honest, I don't know if they were fake or not, but they were nice jeans and I enjoyed wearing them. I have also bought Fornarina and Miss Sixty jeans from eBay, and they were definitely genuine because they were identical to jeans that I had already bought from designer boutiques. I think there is probably more risk of a risk of buying a fake when you go to the higher end of the market but at the end of the day, you pay your money and you take your choice!

The History of Jeans

Historically, jeans were made to be durable and rugged for the gold miners to wear during the gold rush in California in the 1850's. They were invented by the Jewish entrepreneur Levi Strauss, a German immigrant, who was just twenty years old at the time. He imported material from France called "serge de Nimes" which was abbreviated to "de Nimes" - and became "denim".

The metal rivets for the pockets were invented by one of Strauss's customers, a man by the name of Jacob Davis. He didn't have enough money to patent this technique himself, so he took out the patent for metal rivets in partnership with Levi Strauss, Strauss paying the associated costs.