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Gucci - The Company and its History


Gucci History

Gucci was founded by Guccio Gucci in Florence, Italy in 1921, and began its life as a family owned leather goods, handbag and saddle store. However, Guccio Gucci had travelled to Europe and London when young, and gained an understanding of Cosmopolitan Culture.
He hired the finest craftsmen and by 1938 he has opened a store in Rome. Guccio himself designed many of the Gucci products sold.
Guccio Gucci died in 1953, but his sons took over the company, building on Guccio's success. The company gained an international standing, as boutiques were opened in London, Paris and New York. Towards the end of the 1960's, boutiques were opened in Hong Kong and Tokyo. This is when the famouse GG logo was developed in honour of the founder, Guccio Gucci.
The Gucci family had Italian fiery personalities, arguing with each other during meetings and over decision making, and these quarrels combined with poor business decisions took the company close to bankcruptcy in the late 1970s. The introduction of the Gucci Accessories Collection, introduced in 1979, consisted of accessories including makeup bags, lighters and pens. It was initially well received, but because it made the Gucci name more accessible to ordinary people, the brand lost its exclusive appeal. It was further damaged by cheap fakes and replicas which further damaged the exclusivity of the brand.
The family were ultimately incapable of turning the company around and in 1993 Investcorp, a holding company, bought them out. The company ultimately recovered with a new helm and a new designer, Tom Ford. In 1995, the company was bolstered by Ford's new collection and its adoption by superstars including Madonna and Gwyneth Paltrow. In this same year, Gucci became a publicly traded company.

Gucci Bags

gucci bagGucci make prestigious luxury products, including bags, sunglasses and shoes. They are often iconic in design and easy to recognise. They offer style that is not usually replicated on the High Street, but at a price. The UK online store Koodos specialised in discounted designer bags, clothes, accessories and shoes but is sadly no longer online.

You can also view the Gucci handbags on the Gucci Website. Also Devil Wear in the UK sell a small range of authentic Gucci shoes, bags, belts, wallets, purses and sunglasses.