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Jewellery, Precious Metals and Gemstones

- Premier watch and jewellery brands since 1778, offering a stunning range of rings, necklaces, earrings, watches and bracelets.
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Jewellery FAQ

rainbow brooch set with rhinestone crystals - an example of costume jewelleryWhat is the difference between fine jewellery and costume jewellery?

Generally speaking, fine jewellery is far more expensive than costume jewellery. Fine jewellery is set with genuine gemstones such as diamonds, rubies, emeralds and sapphires, whereas costume jewellery may be set with cubic zirconias, semi-prescious gemstones or glass beads.

In addition, costume jewellery may be made from non precious metals, whereas fine jewellery is usually made from gold, silver or platinum.

Purely Diamonds
- Purely Diamonds has more than 30 years experience in designing and manufacturing diamond jewellery including rings, earrings, pendants, bangles, bracelets and wedding rings. Check out the perfect match range of his and hers wedding rings.
My Diamonds
- Breathtakingly beautiful diamond jewellery. On the website you can create and design your own diamond ring, diamond pendant or diamond earrings.

Of course, nothing is black and white and it is common to find cubic zirconias set in precious metal, for example.

Most people are content to own a few fine jewellery pieces, eg their engagement ring, a diamond pendant bought as an anniversary present to match. However, if you need several pieces of jewellery to match different outfits, you are likely to buy a number of costume jewellery pieces. Current advances in the production of artificial gemstones and electroplating technology have made costume jewellery an option for many occasions.

Also see amber jewellery.

What are the different properties of gold, silver and platinum?


Gold is a precious metal and in its natural state is a very soft metal that it easy to shape. It is a good conductor of electricity. Gold does not dissolve in nitric acid, whereas most other metals do. Historically, nitric acid has been used to confirm that a metal is indeed gold.

Gold is naturally a yellow colour, but can take on different colours when mixed with other metals to become an alloy. It is often mixed with other metals to increase its hardness and durability. 24ct gold is 100% gold and is always yellow. 9ct gold is called 375 as it is actually 37.5% gold, ie 9/24.


Silver is also easy to work and a good conductor of electricity, but it is slightly harder than gold. It is naturally very shiny when polished, but it is prone to tarnishing. Sterling silver is an alloy of silver and copper, with the percentage of silver being 92.5%. Silver is a lot cheaper in price than gold.


Platinum is the most expensive of the precious metals used for fine jewellery, costing about twice the price of gold. It is slightly greyer in colour than silver, durable and does not tarnish.

Terms applied to none precious metals:

  • Gold plated - The base metal that the jewellery has been made from has been coated with a very thin layer of gold. This gold layer may wear off over time to reveal the base metal underneath.
  • Gold filled - A gold plated piece of jewellery can be described as gold filled if the amount of gold used for the plating weighs 0.05% or more of the total weight of the metal. Gold filled jewellery pieces are plated with a much thicker layer of gold than standard gold plated pieces, and are thus less likely to reveal the base metal underneath. Gold filled jewellery is more commonly available in the US than in the UK.
  • Rolled gold - means the same as gold plated.
Body Jewellery Shop
- Body jewellery site with navel bars, nose studs and vibrating and flashing tongue bars.
- Some great offers to tempt you this Christmas including 25% off eternity rings and buy any watch and get another at half price.
Ernest Jones
- Specialist in diamonds and watches, currently offering 25% off diamond jewellery. Also check out the range of diamond set watches.
- Designer pearl jewellery pieces, that are complimented with settings including silver, gold and gemstones. There is an extensive range of pearl necklaced. In addition, check out the vogue section for some unusual and trendy pieces, and the "Gems in Gold" for some stunning designs.

- Brand names such as Hot Diamonds and Jeff Banks STVDIO as well as a wide range of pieces at prices from under £20 up to £150 or so.
Find Jewellery
- A great selection of jewellery including Necklaces, Bracelets, Pendants, Earrings and Birth Stones made of precious metals in a huge range of designs

- Bespoke and designer jeweller by designers including Benedicte Mouret, Pebbles, Les Nereides, Monica Carvalho and Vinnie Day. The ranges include everyday, evening and bridal pieces.